Health Fitness Brand Photoshoot with Kristina
Now I know people are at a weird place right now. I’m in the midst of the Covid-19 virus quarantine as I’m writing this post. I realize people are more worried about the here and now and do not want to be sold to. But we also are in the mindset of embracing change and wanting to learn as much as possible to be ready for that change either for themselves or for their business. Now is the time to focus on content marketing and not direct marketing. Connecting with an audience is key. Therefore, I find that creating curated images that help businesses connect with their audiences are more important now than ever. People are online more, consuming virtually more. We as businesses need to get online and be ready for a virtual presence not if but when another pandemic like this happens.
Kristina Martinez is a wellness coach. She came to me to help her with her brand images. She wanted to focus on images that were friendly, displaying her wellness lifestyle and authority, and relatable. We made the decision to do the photoshoot at her apartment so people can have the inside look of what her dat to day life looks like. Her goal is to help others integrate a wellness mindset into their daily life more easily. She wanted to show that she is an example of what she preaches.
We made a list of things she wanted to cover: fitness, meditation, sleep, whole food nutrition, mental health and being flexible with food (meaning not depriving yourself). I told her to pick out her outfits. Usually, the colors and style people choose for their clothing coincides with the color and style choices of their interior home space. We planned out the set by cleaning up her living space and adding or subtracting elements that would enhance or distract the viewer. I am always “creating images” and not just “taking images”. We spent about half a day taking all the images. The benefit is now she has a lot of image content to pull from for use with her online content creation for a good amount of time. Now is the time to create that content! Take advantage of the down times in order to prepare for the opportunities that will inevitably come in the upswing.
Kristina Instagram Handle: @kristinamariefit