Product photoshoot in tulum
One of the best ways to get authentic shots of products is on location. This particular brand was opening in the South American market so being in Tulum was a great way to get shots that have the real look and feel of a place. The intensity of the sun is challenging at the beach but lots of diffusion and an ND filter really helps.
How do I figure out where to place products? Sometimes I start with color. Since the color of the product is yellow and purple I stuck with the color wheel and made it a triad and added green. I also knew the adjacent color of orange would work. I utilize the free online color wheel called palleton to configure my color grading. You can find that site here: https://paletton.com/ . So check it out and play with color grading a more planful way.